Branding
accolade
COMPAGNIE BEN AÏM

FRENCH CONTEMPORARY DANCE COMPANY FOUNDED
BY THE BROYHERS CHRISTIAN & FRANÇOIS BEN AÏM.
 
Brand lifting of the company including new logotype, stationnery
and print &
web art direction — in collaboration with Julia Bernard

The symmetric structure of the name «Ben Aïm» itself inspired the square
shape of the logotype. The two dots of the diaeresis, symbol of the two Ben Aïm
brothers, constitute the central points around which dancers and performers
revolve in a dynamic choregraphy. We chose a sharp red brick color alluding to
human warmth and to the circus arts that have always been an inspiration for
the company.

 
 

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